The Women’s Handball League (WHL), promoted by Pavna Sports Venture, has announced a partnership agreement with homegrown sports equipment manufacturer Nivia Sports, which thus becomes its strategic partner to develop the game in India as well as the official ball, equipment, and kit sponsor in a multi-year deal ahead of the league’s first edition, which is scheduled to take place in January 2025.
The partnership aims to transform the handball landscape in India by creating significant opportunities for athletes and fostering the growth of the sport from grassroots to elite and league levels, specifically for women’s handball. It will also see the WHL and Nivia Sports work closely to develop India as a handball hub in the run-up to the 2032 Olympics.
This partnership will also help Nivia Sports create new markets across the country as well as the Southeast Asian region.
Priya Jain, Executive Director of Pavna Industries & Chairperson of Pavna Sports Venture, commented:
“This strategic alliance with Nivia Sports will be a major milestone in our quest to position handball as a leading Olympic Sport in India. By partnering with a brand synonymous with excellence, we are set to establish world-class standards that will elevate the Women’s League and the sport as a whole. This collaboration will also enhance the quality of play at every level, from grassroots initiatives to elite competitions, and inspire countless young athletes to embrace handball. Together, we envision a future where handball flourishes as a premier sport, cultivating the next generation of champions.“
Rajesh Kharabanda, Managing Director of Nivia Sports, said:
“The Indian Women’s handball team is currently ranked 5th in Asia, and our ambition is to see them reach new heights, with the potential to qualify for the 2032 Olympics. We believe that using top-notch balls, gear, and equipment will significantly boost the sport’s popularity. The Women’s Premier League will be instrumental in this journey. This partnership is more than just a sponsorship; it is a strategic alliance in our mission to elevate handball in India and across Southeast Asia.“
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