WPL 2026 Team Sponsors and Partners: UP Warriorz (UPW)

Here, we look at the organisations enjoying a strong branding presence across the assets of the UP Warriorz (UPW) as their official sponsors and partners for the 2026 Women’s Premier League (WPL) season.

Title Sponsor

L’Oréal Professionnel Paris

In December 2025, French hair care brand L’Oréal Professionnel Paris was announced as the title sponsor of the UP Warriorz for the 2026 WPL season.

As per the deal, the brand’s logo is featured front and centre on the UPW matchday and training shirts throughout the season, as well as on other franchise assets, including their official social and digital platforms, with on-ground branding rights also being part of the agreement. 

Principal Partner

EaseMyTrip

Indian travel company EaseMyTrip was onboarded by the Warriorz as a principal partner ahead of the inaugural WPL season in 2023. 

The partnership entails EaseMyTrip taking care of the Warriorz’ travel requirements throughout their WPL campaign, with the brand’s logo featuring on the back of the Warriorz’ matchday shirt as part of the branding rights. 

EaseMyTrip has extended its partnership with the Warriorz for the 2026 WPL season as well.

PC Jewellers

In March 2025, Delhi-based jewellery retailer PC Jewellers announced a partnership with the UP Warriorz as their Principal Partner for the 2025 WPL season.

As part of the deal, the PC Jewellers logo features prominently on the sleeve of the UPW matchday shirt. 

PC Jewellers has extended its partnership with the Warriorz to also cover the 2026 WPL season. 

Associate Sponsors

Joy Skincare

In December 2025, Indian brand Joy Skincare was onboarded by the UP Warriorz as an associate sponsor on a multi-year deal. 

As part of the deal, the Joy Skincare logo is to feature on the sleeve of the UPW matchday shirt. Brand campaigns involving Warriorz players, as well as merchandise visibility on the franchise’s official social and digital platforms, are also part of the agreement. 

Care Health Insurance

Care Health Insurance, a Religare-owned, Gurugram-based health insurance company, has teamed up with the UP Warriorz for the 2026 WPL season. 

As per the deal, the Care logo is to feature on the Warriorz’ matchday trousers. 

Official Partners

Amul Protein

In January 2026, Indian dairy brand Amul’s brand line of high-protein products, Amul Protein, announced its partnership with the UP Warriorz for the 2026 WPL season.

As per the deal, Amul Protein will enjoy merchandise visibility on the Warriorz’ official social and digital platforms.  

Nasher Miles

Mumbai-based luggage company Nasher Miles teamed with the Warriorz for the 2026 WPL season in January 2026, coming on board as an official partner.

Ekaya Banaras

Varanasi-based ethnic clothing wear brand Ekaya Banaras became the official design partner of the Warriorz ahead of WPL 2026.

The “UP Warriors x Ekaya” collaboration was unveiled with the new UPW jerseys dubbed “A Blooming Rebellion”, with its designs inspired by Banarasi heritage and the city’s age-old weaving traditions. 

BKT

In January 2026, Indian tyre brand BKT, owned by Balakrishna Industries Limited, signed a partnership with the Warriorz ahead of the 2026 WPL season. 

As per the deal, BKT Tyres serves as an official partner of the franchise, with its logo featuring on the Warriorz’ caps.  

Pronto

On-demand home services platform Pronto has teamed up with the Warriorz for WPL 2026.

Apart from branding rights, the partnership entails Pronto taking care of all the post-match cleaning needs for the Warriorz.