This article contains information about the organisations serving as official sponsors and partners to the Women’s Premier League (WPL) for its 2024 season.
The TATA Group, already serving as the title sponsor of the Indian Premier League (IPL), was handed the WPL title sponsorship rights by the Board of Control for Cricket in India (BCCI) ahead of its inaugural 2023 season.
The BCCI then announced in January 2023 that the multinational conglomerate would act as the title sponsor of the WPL until 2027.
The BCCI announced in February 2023 that Mumbai-headquartered Indian fantasy sports platform Dream11, already an IPL partner, would also become a WPL partner for a period of three years.
Dream11 joined the WPL sponsorship portfolio as the tournament’s official fantasy partner and reportedly spends ?6 crore every season.
Indian tyre manufacturing company CEAT was announced as the WPL’s official strategic timeout partner in February 2023 on a three-year deal set to run until 2025.
CEAT is also the official strategic timeout partner of the IPL.
The Anand-headquartered Indian dairy giant agreed with the BCCI to have its cold-milk beverage brand Amul Kool serve as the official beverage partner of the WPL in February 2023.
The agreement is to remain in force for three years and conclude with the end of the 2025 edition of the WPL.
The Viacom18-owned sports channel is to serve as the official broadcast partner of the WPL till the end of its 2027 season. It also broadcast the first-ever WPL auction.
The BCCI announced its partnership with Sintex in February 2024, which makes the Gujarat-based manufacturer of plastic products and liquid storage solutions provider the Associate Partner of the WPL for a period of four years: from 2024 to 2027.
The WPL is set to have Viacom18-owned JioCinema serve as its official online streaming partner in 2024.
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