WSL Football teams up with Ocean Outdoor UK

Women’s Super League Football, the organising body of the top two tiers of women’s club football in England (Women’s Super League and Women’s Super League 2), has announced a three-year partnership with Ocean Outdoor UK, bringing it on board as its Official DOOH Supplier.

Through this partnership, the London-based advertising agency will help boost visibility of the two WSL tiers via its network of large format Digital Out of Home (DOOH) screens across 18 cities in the UK, featuring “key moments throughout the season to significantly expand the profile and reach of women’s professional football”.

Zarah Al-Kudcy, Chief Revenue Officer, WSL Football, commented:

“This partnership with Ocean Outdoor provides a great opportunity to give visibility to elite women’s football and get the BWSL and BWSL2 in front of even more eyeballs over the next few years. Our sole priority is to grow the women’s game, and we hope the exposure this partnership provides will help us, and our clubs, build bigger fan bases and drive wider awareness to communities across the country.“

Kevin Henry, Director of Partnerships, Ocean Outdoor UK, said:

“This new agreement is a chance to significantly expand the reach of women’s professional football amongst younger audiences and light TV viewers in particular. Our partnership with Women’s Super League Football adds significantly to our sports portfolio which combines live coverage of the biggest tournaments with the presentation of official fan zones and immersive sports events.“