FIFA has announced a new partnership with Yadea, the world’s leading producer of two-wheeled vehicles such as electric-powered motorcycles, bicycles and scooters.
Yadea has joined the FIFA portfolio as an Official Tournament Supporter in the Asia-Pacific region for the upcoming FIFA Women’s World Cup 2023.
Yadea previously served as a Regional Supporter of the 2018 and 2022 men’s FIFA World Cups.
Jerry Zhou, President of Yadea Overseas Business Group, commented:
“It is a great honour to support the FIFA Women’s World Cup 2023 that will bring global fans celebrating together regardless of genders, backgrounds and nationalities. The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the world. The essence of the tournament are also part of Yadea’s genes; the spirit of ‘beyond’, the strong willpower of conquering difficulties and challenges and the perseverance of breaking down barriers and limits. We are glad to take this opportunity to connect with the fans and reinforce those values that drive Yadea.“
Romy Gai, Chief Business Officer, FIFA, said:
“We’re delighted to welcome Yadea back to our commercial programme and we’re excited to work with them once again on what promises to be an incredible tournament of firsts. The FIFA Women’s World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women’s game’s pinnacle event.“
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