Yorkshire CCC and C&C announce partnership extension

Yorkshire County Cricket Club (YCCC) has announced a multi-year partnership extension with C&C, which will see its brands C&C Insurance Brokers and C&C Healthcare Leeds remain Official Partners of the club until 2027.

As per the deal, C&C and its brands will continue enjoying branding rights across YCCC assets and work with the club to support the local business communities through various projects, such as “The Opening Partnership” series.

Tom Webster, YCCC Business Development Manager, commented:

“We’re thrilled to expand our partnership with C&C Leeds. Over the past five years, we have worked closely with the team in helping support their growth in the region. We pride ourselves on developing long-term partnerships and we are excited to see what the next few years holds.“

Kayleigh Hallas, YCCC Partnerships Services Manager, said:

“We are proud of the strength and growth of the relationship with both C&C entities. ‘The Opening Partnership’ has undoubtedly benefitted our thriving network of sponsors, partners and business connections.“

Andrew Middleton, Director of C&C Healthcare Leeds, added:

“It’s a pleasure to be extending our links with this historic Club. The level of commitment they showed last season was outstanding. As a sponsor, we were delighted that the performance on the field matched our relationship with them, off it. Last year, with the Club’s support, we set up The Opening Partnership networking programme for sponsors which has been hugely successful. It’s something that we will continue to develop over the next phase of our Partnership, to help reinforce our presence across the Yorkshire business community.“