Germany-based international sports marketing agency SPORTFIVE has announced a three-year partnership agreement with the management team of German professional tennis player Alexander Zverev.
The partnership will see SPORTFIVE work with Zverev’s team to “enhance Zverev’s global presence and to foster international partnership across diverse markets, including Europe, [the] USA and Asia.”
SPORTFIVE will also work with the Alexander Zverev Foundation to help with its sales efforts and make a bigger impact both on and off the court.
Ron Wiegand, Senior Vice President — Global Athlete and Team Marketing, SPORTFIVE, commented:
“We are excited to embark on this partnership with Team Zverev. This collaboration signifies SPORTFIVE’s ongoing commitment to fostering the growth of international sports icons and building brand alliances. By joining the Zverev Family, we aim to elevate not only the presence of Alexander Zverev in the world of tennis but also contribute to the continued innovation and excellence that define both SPORTFIVE and the broader realm of sports.“
Sergei Bubka, a part of Zverev’s management team, said:
“We’re looking forward to working with the SPORTFIVE family to strategically build Sascha’s [Alexander] momentum going into the 2024 season and beyond.“
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