Rinku Singh joins BeastLife as investor brand ambassador

Indian professional cricketer Rinku Singh has signed up with Indian health supplements brand BeastLife, coming on board as an investor and brand ambassador. 

BeastLife is a sports Nutrition brand co-founded by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta. Singh has invested INR 1.9 crore in the company valued at at INR 120 crore. 

As a brand ambassador, the 27-year-old will promote BeastLife’s products, which are aimed at helping with performance, muscle recovery, and fitness. 

Speaking on the partnership, Rinku Singh said: 

“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”

Speaking on the deal, BeastLife Co-founder Gaurav Taneja said: 

“Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”

Speaking on the collaboration, BeastLife Co-founder and CEO Raj Gupta said: 

“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”