Monaco Grand Prix gets new title partner in Louis Vuitton

Formula One and global luxury fashion house Louis Vuitton have built on their partnership, which will see Louis Vuitton set to become the Title Partner of the Monaco Grand Prix 2026. The new multi-year partnership between F1 and Automobile Club de Monaco will see the iconic race renamed to the FORMULA 1 LOUIS VUITTON GRAND PRIX DE MONACO 2026.

The deal will also see Louis Vuitton continue to present the Monaco Grand Prix Trophy Trunk for a sixth year in a row, after having started back in 2021, when the F1 and Louis Vuitton partnership kicked off. Additionally, Louis Vuitton will also have prominent branding across the track and trackside during the race weekend. The Monaco Grand Prix 2026 will take place between June 5 – June 7, 2026 and will be the eighth race of the upcoming Formula One 2026 season. With Louis Vuitton joining as the Title Partner of the Monaco race, they will be replacing TAG Heuer, who was the Title Partner for the Monaco Grand Prix 2025.

Louis Vuitton released a statement which read,

“Louis Vuitton is proud to reassert its commitment by stepping up for the first time as a Title Partner of the Grand Prix- a symbolic status of legend, elegance, and daring.