Aston Villa partners with El Gouna Red Sea

Premier League club Aston Villa have announced a new partnership with the El Gouna Red Sea, who will join the English football club as an Official Partner for the rest of the 2025/26 season. The coastal town in Egypt, El Gouna Red Sea will have branding across various club assets and work with Aston Villa on other content campaigns as well. El Gouna Red Sea will have branding on the Aston Villa men’s first team’s and staff’s training wear. 

Aston Villa released a statement, which read,

“We are delighted to welcome El Gouna Red Sea as our official partner. This partnership brings together two brands that share a commitment to high performance, ambition and international growth. El Gouna’s unique positioning as a premium coastal and world-class sporting destination makes it a natural fit for Aston Villa as we continue to expand our global footprint.”

El Gouna Red Sea, released a statement of their own, which said,

“El Gouna was conceived as a town built for longevity, where community, performance, and wellbeing shape everyday life. Partnering with Aston Villa reflects a shared belief in long-term thinking, strong identity, and the power of sport to connect people and cultures, creating a platform for meaningful international engagement beyond the pitch.”