Williams F1 signs multi-year deal with Anthropic

British Formula One team Williams F1 have announced a new multi-year partnership with American artificial intelligence (AI) company, Anthropic, which will see Anthropic’s frontier AI – Claude, join the Williams F1 Team as their Official Thinking Partner. As the Official Thinking Partner of the Williams team, the Claude AI will be integrated into the team’s environment and will help the team’s engineers and strategists with planning, thinking and performing across race strategy, car development, and operations.

Claude will also have their branding present on the Williams race car, drivers and team kit. 

James Vowles, Team Principal, Atlassian Williams F1 Team, commented,

“We are thrilled to welcome Anthropic to Atlassian Williams F1 Team and Claude as our Official Thinking Partner. At a time when our team is on a journey to the front, this partnership is an opportunity for us to show what’s possible when you combine elite human talent with the right frontier models. We know that there are no shortcuts to success and look forward to working with Anthropic to continue building long-lasting performance.”

Mike Krieger, Co-Lead of Anthropic Labs, said,

“Formula 1 is ultimately about the pairing of human endeavour and technical excellence. I’ve watched Atlassian Williams F1 Team find ways to punch above their weight for years, that’s exactly the kind of team Claude is built for.”

Andrew Stirk, Head of Brand Marketing at Anthropic, added,

“We chose Atlassian Williams F1 Team because they’re one of F1’s last truly independent teams – they compete on the quality of their thinking and their attention to detail. When we met James and his team, we recognized that immediately. They are world class problem solvers, focused on the smallest details, that’s the same drive that animates Anthropic. It’s why this partnership felt right from the first conversation.”