MS Dhoni revealed as goodwill ambassador for Crashfree India

Former Indian World Cup winning captain Mahendra Singh Dhoni has been announced as the Goodwill Ambassador of Cars24’s national road safety initiative, Crashfree India. Dhoni will be the face of the road as Cars24 aims to promote road safety and make the public more aware about the importance of road safety with the global image of Dhoni. Through Crashfree India, Cars24 is working towards making road safety more talked about and a  more influential part of the mobility conversation.

MS Dhoni, commented,

“I have spent a big part of my life around cars, bikes, and roads. When you love driving and riding, you also learn to respect them. You understand that control matters, judgment matters, and patience matters. A vehicle gives you freedom, but it also gives you responsibility. On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much. We already know what is going wrong. We know how many lives are being lost. We know the habits that put people in danger every day. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life. Roads may be beautiful, but they come with real risks. As much as we love them, they can be dangerous. We have the data. We know what the problem is. We know what needs to change. The only thing missing is the will to make it a priority. This isn’t something I was asked to do. This is something I decided to do.”

Vikram Chopra, Founder and CEO, Cars24, said,

“Some missions need encouragement. This one needs scrutiny. Crashfree India cannot be built by people who only know how to say the right things. It needs someone who sets a harder standard: someone strict, deeply observant, unwilling to indulge comfortable language and clear enough to call out the truth without softening it. Dhoni is exactly that. He does not mince words and that is one of the most valuable things about him. His understanding of Indian roads is grounded in lived experience rather than theory alone. Years of navigating them have given him insights into driver behaviour, road conditions, and the split-second decisions that matter most. Every meeting with him has been inspiring, not in a superficial way, but in a way that leaves you sharper, more serious and less satisfied with easy answers. Dhoni holds us to a higher standard and his involvement challenges us to push this mission further.. That changes the seriousness of the work. And that is exactly what this mission needs.”