Yuvraj Singh signs new deal with BNW Developments

Indian World Cup winning cricketer Yuvraj Singh has signed a new partnership with United Arab Emirates-based real estate developer, BNW Developments, with the multiple World Cup winner headlining their latest campaign film titled ‘Against All Odds’. The campaign aims to focus on the message that success comes through determination and the courage to overcome challenges by finding similarities between Singh’s own journey. By bringing Singh on board as the face of their brand, BNW aims to find reliability and visibility in the UAE market and it also builds on their sports engagements including their NW Legends Cup, an annual cricket tournament that brings together the broker community and features appearances by international cricketers.

Yuvraj Singh, commented,

“I’ve learned to trust my own instincts and create my own path. It’s about taking charge and winning on your own terms. This film is for anyone who’s been underestimated and proved people wrong – you got this! Working with Ankur and the BNW team was a great fit. They understand that you have to create your own path and make things happen.”

Dr. (CA) Ankur Aggarwal, Chairman & Founder of BNW Developments, added,

“BNW was founded on the belief of challenging the status quo. Coming from an unconventional background myself, and having built this journey by taking a path that was never expected or easily understood, I have always felt deeply connected to stories of self-made evolution. Partnering with Yuvraj Singh is about aligning with a standard of excellence that resonates globally, but it is also, in many ways, deeply personal. His journey of grit, reinvention, and rising beyond expectations reflects a mindset I resonate closely with. As we set new benchmarks for luxury in the UAE, Yuvraj’s journey of evolution serves as the ideal reflection of our ambition. We are here to show that when you take ownership of your path, you own the horizon.”