Athletiq named as Official Performance Partner for Indian Pickleball Association

The governing body for pickleball in India, the Indian Pickleball Association (IPA) has announced a new partnership with sports brand Athletiq, who will join the IPA as their Official Performance Partner. The agreement is aimed at bolstering the pickleball infrastructure across the country, nurturing talent from grassroots levels to the international stage with Athletiq set to work on enhancing pickleball’s visibility through high-profile tournaments, targeted grassroots initiatives, and high-performance athlete engagement. Athletiq will focus on tournament infrastructure, talent identification and working on innovation-led equipment to provide the athletes with high-performance gear. 

Suryaveer Singh Bhullar, President, Indian Pickleball Association (IPA), commented,

“Athletiq represents the new generation of Indian sporting brands—innovative, ambitious, and deeply committed to the development of the game. We are pleased to welcome Athletiq as our Official Performance Partner and look forward to working together to further strengthen the pickleball ecosystem in India.”

Harsh Sharma, Founder of Athletiq, added,

“We are honored to partner with the IPA. They have been the driving force behind the rise of pickleball in India, and we are proud to support its mission. This partnership represents a shared ambition to elevate the sport, empower athletes, and create a stronger platform for the next generation of players.”