Conor McGregor joins the ALP family

Nicotine pouch brand ALP has announced a new partnership with former UFC champion Conor McGregor, who joins ALP as a Global Brand Partner. The partnership will see McGregor work with ALP on a 360 omnichannel marketing campaign spanning across  broadcast, digital, social, and experiential activations. 

Conor McGregor, said,

“The pouch market is surging in popularity, and ALP is a global leader. Together we will fuel the growth and reach new markets”

Lorenzo De Plano, CEO, ALP, said,

“Conor’s massive global audience combined with our team’s ability to tell great stories is a knockout combination. We view this partnership as a continuation of our strategy to partner with authentic people who align with our vision. We look forward to this creative partnership as we expand internationally this summer.”

Polina Lutsenko, Director of Partnerships, ALP, added,

“ALP was built around a bold, unapologetic mindset, and there’s no one in combat sports who represents that spirit more authentically than Conor McGregor. He’s become a global icon through relentless drive, confidence, and an ability to command attention both inside and outside the octagon.”