Stephen Curry and the Curry Brand joins forces with LI-NING

Sports brand LI-NING has announced a long-term partnership with basketball icon Stephen Curry and the Curry Brand. The partnership will focus on multi-category performance product development, sports culture initiatives, and engaging the next generation. The Curry Brand will work with LI-NING on advancing the global development of both brands and the partnership will expand into broader consumer lifestyle sport categories, bringing innovative products, diverse cultural content and distinctive sport experiences to the next generation of athletes and sports consumers around the world.

Stephen Curry, commented,

“When I think about the future of Curry Brand, I think about building something that lasts, something that continues to push the game forward and creates real impact for athletes around the world. That’s what makes this partnership with LI-NING so exciting. Mr. Li Ning built this company from the perspective of an athlete, with the same belief that sport can change lives and inspire the next generation. I felt that in the conversations we’ve had and in the product I’ve tested. The quality, performance and innovation are real, and it instills confidence in what we can create together across basketball, golf and lifestyle. For Curry Brand, this is about growing the right way, with a partner that understands the standard we’re trying to set and the good we want to do. The quality, comfort and performance of their shoes are what impressed me the most. That experience gave me real confidence in LI-NING sneakers on the court, and helped me see that LI-NING could be the right partner to deliver the innovation and design I want Curry Brand to stand for.”

Li Ning, Founder and Chairman of LI-NING Company, added,

“Sport has the power to ignite passion and inspire each generation to push beyond its limits. LI-NING and Curry share a deep understanding of sport and a common commitment to performance, innovation and the next generation of athletes. We look forward to building on this partnership to keep pushing boundaries and create new possibilities for global sport.”