Sheffield United extends Midnite partnership

English football club Sheffield United has extended their partnership with betting firm Midnite, who will continue on as Sheffield United’s Front-of-Shirt Sponsor for the upcoming 2026/27 season. The partnership extension will see the Midnite logo present on the front of the Sheffield United men’s and women’s playing, training and adult replica kits. Midnite will also have prominent branding at Bramall Lance and on stadium advertising boards, home match team sheets, in the matchday programme and across the club’s digital channels.

Stephen Bettis, Chief Executive Officer, commented,

“We’re delighted to extend our partnership with Midnite for a second season following a successful first year working together. Throughout the 2025/26 campaign, Midnite proved to be an excellent partner, sharing our commitment to engaging with supporters and creating innovative ways to enhance the fan experience. The introduction of initiatives such as 2UP demonstrates Midnite’s desire to reward and connect with our supporters. The renewal reflects the strong relationship we’ve built together, and we’re excited to continue developing new opportunities and experiences for Blades fans throughout the 2026/27 season.”

Andrew Mook, Head of Brand Marketing, Midnite, said,

“We’re delighted to be United’s principal partner for a second consecutive season after a really exciting first year. During the 2025/26 campaign we gave back to Blades supporters in the form of the Midnite Express, Blades Salon and many more fan-first initiatives. Now, we’ll be looking to create even more memorable fan experiences in the upcoming season. With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win big prize money if United take a two-goal lead in any home league match. The prize pot will begin at £10,000 with £1,000 being added after each league game at Bramall Lane.”