JSW named Official Performance and Lifestyle Partner for Team India at Glasgow 2026 and Asian Games 2026

The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which will see JSW become the Official Sports Performance and Lifestyle Partner for the Indian team at the Glasgow 2026 Commonwealth Games which will take place between July 23-August 2, 2026 and the 2026 Asian Games in Japan taking place between September 19-October 4, 2026. JSW will also support the Indian contingent at the 2026 IOC Youth Olympic Games which is scheduled to take place in Dakar, Senegal and the 2026 Asian Indoor and Martial Arts Games taking place in Riyadh, Saudi Arabia.

As part of the agreement, the Indian contingent at all of the events mentioned above will be kitted in JSW apparel with the partnership building on JSW’s long-standing partnership with the Indian team at the global events, having previously partnered for the Tokyo Olympic Games 2020, Commonwealth Games 2022, Hangzhou Asian Games 2022 and the Paris Olympic Games 2024. 

PT Usha, President, Indian Olympic Association, commented,

“The JSW Group has been a strong pillar in supporting India’s Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership.”

Parul Chaudhary, Indian athlete, said,

“As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in a way that allows us to stay completely focused on the task at hand. Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special.”

Preeti Sai Pawar, Indian boxer, said,

“Every athlete wants apparel that complements performance, offers comfort and adapts to the demands of elite sport. JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need.”

Parth Jindal, Founder and Director, JSW Sports, added,

“For us at JSW, ‘Rukna Nahin Hai’ is more than a slogan; it’s our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core. This partnership with the IOA only strengthens our commitment to nurturing sport across the nation. We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes.”