F1 inks new multi-year deal with DK Books

Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books. The partnership will see both launch a wide-ranging collection of gift, activity, and educational books which will celebrate F1’s history. Amongst the titles announced are The Official F1 Quiz Book, The Official F1 Activity Book and The Official F1 Colouring Book.

Emily Prazer, Chief Commercial Officer of Formula One, said,

“As Formula 1’s global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport. Our partnership with DK allows us to reach new audiences around the world by delivering high quality, accessible books, while creating a new and creative avenue to deepen engagement with fans of all ages.”

Mark Searle, Managing Director of DK, added,

“Everyone at DK is so excited to be working with Formula 1 on this brilliant range of books over the coming years. F1 is one of the biggest sports brands in the world and growing at an astonishingly fast pace – this feels like the perfect time to launch this range which will excite and delight fans new and old.”