Swansea City ropes in AG1 as shirt partner

English football club Swansea City has announced a new partnership agreement with global health company, AG1, who joins the club as their Front-of-Shirt Partner ahead of the 2026/27 season. AG1 will have their logo present on the front of the club’s kits and will provide their products to the Swansea City teams. AG1’s branding will also be present on Swansea City’s academy team’s kit. 

Tom Gorringe, Chief Executive Officer, Swansea City, commented,

“We are pleased to have reached an agreement with AG1 to have their branding on the front of our shirts for the upcoming season. Given the financial regulations within the league, generating more income is essential for the club to be able to compete. This agreement underlines the hard work put in by our ownership group and team on the ground in Swansea to give us the base from which to put as strong a team as possible on the pitch for the season ahead. Additionally, our men’s and women’s senior teams and academy set-ups will benefit from AG1’s industry-leading expertise by using a quality product that exceeds industry standards to support physical and mental performance. As a club, we have continued to invest in our performance data, sports science and player recovery to give our teams every possible advantage. Partnering with AG1 is a natural next step in that evolution, complementing the work already taking place behind the scenes and reinforcing our commitment to providing players with the very best environment to perform and develop.”

Tim Harrington, International President at AG1, said,

“Football has always been built on discipline and consistency – showing up, day after day, no matter what. That’s exactly what we stand for at AG1. Partnering with a club backed by owners like Luka, Snoop and Martha, who each bring that same relentless drive in their own fields, felt like a natural fit for our first move into football. We’re excited to bring AG1 to Swansea City’s players, staff and fans throughout the season.”

Snoop Dogg, co-owner of Swansea City, added,

“This partnership just feels right. AG1 and Swansea City are both about showing up every day, putting in that work, and always looking to level up. It’s exciting to be part of something that brings people together through football, wellness, and that shared commitment to performing at your best. I’m looking forward to seeing what we can build together this season.”