Crystal Palace signs new deal with CHEXX

Premier League club Crystal Place FC has announced a new partnership agreement with crypto-first gaming platform CHEXX. The partnership will see CHEXX join Crystal Palace as their Official Sleeve Partner and will see CHEXX’s logo present on the sleeve of the Crystal Palace men’s team’s playing kit. 

CHEXX will also have prominent branding at Crystal Palace’s home ground, Selhurst Park including pitchside and digital ribbon LED branding and also on Crystal Palace’s media backdrops. The partnership will also see both work together on content activations including player and legend-led projects and also fan experiences.

Crystal Palace released a statement which read,

“The collaboration also creates a natural connection between Crystal Palace and one of CHEXX’s most distinctive brand assets: the Crystal. More than a visual signature, the CHEXX Crystal represents access to the extraordinary experiences at the heart of the brand and will help bring that idea to life throughout the season. For CHEXX, Crystal Palace represents an important step in its international growth, adding Premier League alongside its established presence in global esports. The Club gives CHEXX a new platform to bring that brand idea to life through content, activations and fan engagement.”