Southampton FC signs new multi-year deal with VARIANSE

English football club Southampton FC has announced a new multi-year partnership with online trading brand VARIANSE, who has joined the club as their Official Global Trading Partner. The partnership will see VARIANSE have a branding presence at Southampton’s home ground, the St Mary’s Stadium across matchday advertising and will also work with the club on other partner branding activities. Southampton FC and VARIANSE will work together on digital campaigns as well including those featuring the men’s first team members and various other digital activations.

Greg Baker, Chief Revenue Officer of Southampton FC, commented,

“We are delighted to welcome VARIANSE to Southampton Football Club as our Official Global Trading Partner. The partnership reflects Southampton FC’s long-standing commitment to working with ambitious, high-growth brands that share the Club’s values of authenticity, innovation, community engagement and a strong focus on their clients and supporters. Through the collaboration, Southampton FC will work closely with VARIANSE to deliver engaging digital campaigns and original content for the Saints global fanbase and wider Hampshire community, providing greater exposure to the fast-moving and increasingly technology-driven world of online trading and investment.”

Rohit Mirpuri, Chief Executive Officer of VARIANSE, added,

“Becoming Southampton Football Club’s Official Global Trading Partner is a pivotal moment for VARIANSE. Southampton has a proud history, an international fan base and a strong reputation for developing talent and embracing innovation. Those qualities reflect the ethos that has shaped the way we have built VARIANSE. Trading at a high level demands preparation, technology, discipline and the ability to perform when it matters. We see many of those same principles in elite sport, which makes Southampton a natural partner for us. We’re looking forward to working closely with the club and creating engaging content and experiences that bring the partnership to life for supporters around the world.”