Juventus joins hands with Finom

Italian football club Juventus has announced a new multi-year partnership agreement with financial platform Finom, who has joined the team as their Official B2B Financial Platform Partner. The partnership will see Finom have branding visibility at the Allianz Stadium through LED visibility and will work with the Juventus Creator Lab and have access to Juventus’ first-team player imagery for content activations. 

Peter Silverstone, Chief Business Officer at Juventus, commented,

“We are pleased to welcome Finom, as Juventus’ B2B Financial Platform Partner. This partnership reflects our continued commitment to bringing ambitious, fast-growing companies into the Juventus family, thanks to partners that share our drive for innovation, international growth and meaningful connections with their communities. Together with Finom, we look forward to creating valuable experiences for entrepreneurs, combining the strength of the Juventus brand with Finom’s mission to support the businesses that power local economies every day.”

Andrew Petrov, CEO and Co-Founder, Finom, said,

“Big financial brands are built either for consumers or for large corporations. The people who run their own business rarely get the bigger stage, and we believe they should have it. Italy is one of our most important markets, home to almost 5 million entrepreneurs, and there’s no better way to stand alongside them than through a club with this history and this following. Entrepreneurs live by the same rule a club does: you’re judged on the result every week, and you win with the squad you picked. Over the coming seasons we’ll be bringing them into the Allianz Stadium, not just our logo.”

Alberto Tosi, Partnerships & Business Development Manager, Finom, added,

“Pairing Finom with a club of this scale and history in Italy is a deliberate bet on the market, not an opportunistic sponsorship buy. Finom isn’t sponsoring from the sidelines, it’s putting entrepreneurs and its wider community where the action is.”