Leeds United extends 8Xbet deal

Premier League club Leeds United has recently announced a partnership extension of their existing partnership with Asian sports bookmaker, 8Xbet. 8Xbet takes up the role of Leeds United’s Official Asian Betting Partner for the Premier League 2026/27 season and will have branding across Leeds United’s home stadium, Elland Road on matchdays. Leeds United and 8Xbet will also work together on various fan engagement activities and other content activations to strengthen Leeds United’s presence in Asia.

Phil Hardman, Partnerships Director at Leeds United, commented,

“Everyone at Leeds United is pleased to continue our partnership with 8Xbet. We are excited to work with their team on engaging supporter initiatives across the 2026/27 campaign, and see their branding around Elland Road on home matchdays.”

Ryan Li, Founder, 8Xbet, said,

“We are delighted to extend our relationship with Leeds United as their Official Betting Partner in Asia, and we look forward to continue to work with this globally renowned club and their passionate fans on more exciting initiatives as we continue the growth of 8Xbet’s global brand presence.”