Aston Martin F1 team signs new deal with BK8 News
British Formula One team Aston Martin has announced a new partnership agreement with sports news and entertainment platform BK8 News, who has joined the team as a Global Partner. The partnership kicked off from last weekend’s Bahrain Grand Prix 2026 which took place in Malaysia and sees BK8 News have branding on the rear wing end plate of Aston Martin’s race car, the AMR26 and BK8 News will also enjoy onboard presence with the partnership being celebrated with additional branding will also be present on the fin for the Bahrain Grand Prix 2026. Aston Martin F1 and BK8 News will also collaborate together on a host of activities including a range of marketing and audience engagement initiatives, giving fans the chance to get closer to the team.
Jefferson Slack, Managing Director Commercial and Marketing, Aston Martin Aramco Formula One Team, commented
“We are delighted to welcome BK8 News to our team and our sport. Formula One has an extraordinary ability to connect brands with passionate audiences around the world, and we are pleased to be working with a partner that shares our ambition to engage fans on a global level through sport and entertainment.”
Michael Gatt, Managing Director, BK8 News, added,
“We are incredibly excited to begin this new partnership with Aston Martin Aramco Formula One Team. It represents another important step in the continued growth of BK8 News and our ambition to connect with sports fans around the world. Aston Martin Aramco operates at the highest level of global motorsport, where performance, precision and innovation matter every day. Together, we look forward to creating engaging experiences for fans, providing new perspectives and access, and telling the stories behind the team in a fresh and entertaining way.”
