iLOQ launches new campaign with Kimi Räikkönen and son
Global technology company iLOQ has launched their new brand campaign which sees them bring 2007 Formula One World Champion Kimi Räikkönen and his son Robin Räikkönen together. The campaign with ‘The Next Generation Is Coming’ theme builds on iLOQ’s long-standing partnership with Kimi Räikkönen and now involves his son Robin as well. The campaigns highlights opportunities for the next generation reflects iLOQ’s broader vision of what access can enable and through their battery-free digital locking and mobile access solutions, iLOQ enables secure access to the places people need to enter, while the new campaign takes that idea beyond the literal door to consider what access can make possible.
The campaign will be across digital out-of-home, social media, print, online video and other channels with Kimi and his son starring in the film. Robin most recently signed with the Red Bull Junior team while Kimi now supports his son after retiring from Formula One at the end of the 2021 season.
Kimi Räikkönen, commented,
“I’m a mechanic now, so it’s different. I enjoy doing the mechanic work for Robin and supporting him, and trying to explain some corners – maybe you should try this or that. But I always give him his own option. I only say, maybe this could be better, and at least give it a go – and then it’s up to him to choose. We don’t really look at videos, we don’t look at data, and I don’t own a computer, so it’s slightly different than maybe many others. But I prefer that he learns himself. It’s probably going to take longer, but at least he figures out in his own head what is the correct way. And I think if he wants to keep going and try to achieve something in the future, it’s the better way.”
Heikki Hiltunen, Board Member and former CEO, iLOQ, said,
“Access has always been at the heart of what we do, but what really matters is what it makes possible. We’ve worked with Kimi for many years because he personifies many of the values that have shaped iLOQ – integrity, hard work, perseverance, and the confidence and competence to deliver beyond what people expect. Our own story has always been about combining that heritage with innovation and continuing to move forward. Supporting Robin as he begins his own journey feels like a natural next chapter. It’s about opening opportunities for the next generation and giving them the freedom to make those opportunities their own.”
