Paris Saint-Germain signs new deal with L’Oréal Groupe

French football club Paris-Saint Germain (PSG) has announced a new multi-year partnership with the L’Oréal Groupe who joins the Ligue 1 club as their Official Beauty Partner. The partnership will see L’Oréal Groupe’s brands, Vichy become the Official Skincare and Haircare Partner of the PSG men’s first team and run until 2028. Vichy will support the PSG players’ health, skincare and performance with Vichy’s scientific teams joining the club’s PSG Campus to conduct observational studies on skin health, scalp health, well-being and athletic performance.

Both will also develop educational content on integrative health, sharing insights along with the most appropriate dermatological solutions and protocols. Vichy Laboratoires will provide skincare and haircare products at both the PSG Campus and the Parc des Princes. Additionally L’Oréal Groupe’s brands will also host activations and fan experiences at the Parc des Princes for selected home games which will include sport, innovation, creativity and style.