West Ham United extends Lyca Mobile partnership

Premier League club West Ham United have announced a partnership extension with mobile network operator LYca Mobile, who will continue on as a Commercial Partner of the club. The partnership renewal will see both work together on initiatives and fan engagement activities. Lyca Mobile will continue to have branding across various club assets for both the West Ham United men’s and women’s teams and also match day LED activations. Both will also promote international travel eSIM SIMZY as partner of the renewal.

David Chaplin, Director of Commercial Strategy at West Ham United, commented,

“We are proud of our long-standing partnership with Lyca Mobile and are delighted to continue our relationship, which has a real impact on the local community throughout our time working together. Our shared pride in community makes the partnership a natural fit and we’re excited in continuing to build on the success we’ve achieved during the past 14 years.”

Holly Flintoft, UK Head of Digital Sales at Lyca Mobile, said,

“We’re proud to renew our partnership with West Ham United. Through initiatives such as the Lyca Mobile Cup and Track Nights, we’ve seen how this relationship can bring people together and create opportunities for the local community. We’re excited to continue working alongside the Club and look forward to seeing where the partnership takes us next.”

Ninavarapu Naresh, Vise President of Digital Sales performance and Governance at SIMZY, added,

“This partnership gives us an opportunity to introduce SIMZY – and the promise of roaming made easy – to West Ham supporters. Whether fans are travelling for football, a holiday or to visit family, we want mobile connectivity to be an easy part of their journey.”