This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Brazilian Football Confederation.
Name of the football association: Brazilian Football Confederation (Portuguese: Confederação Brasileira de Futebol; CBF)
Also read: CONMEBOL Copa América 2024 Sponsors
Nike
The American sportswear giant signed on with the CBF as its official kit sponsor in 1997 and has held the role ever since.
Nike’s deal with the CBF at one point was one of the most expensive international football kit deals, worth around US$50 million per year.
Guaraná Antarctica
In 2019, the CBF renewed its sponsorship deal with Guaraná Antarctica for another eight years, updating the deal which started in 2001.
The soft drink company’s renewed sponsorship with the CBF sees the deal run through 2026/27 in an agreement reportedly worth US$8.8 million per year.
Vivo
In 2015, Vivo, a telecommunications brand part of the Telefonica Group, signed an eight-year extension agreement with the CBF.
The deal is reportedly worth around US$15.2 million per year and makes Vivo the exclusive sponsor of the Brazil national teams’ communications.
The two parties first partnered in 2005.
Banco Itaú
Banco Itaú, a São Paulo-headquartered Brazilian financial institution, is a long-time sponsor of the CBF.
In 2014, the bank renewed its sponsorship agreement with the federation in an eight-year deal in 2014, continuing as an official partner of the Brazil men’s, women’s, and youth national football teams.
As per the deal, Itaú gets logo placement on the Brazil teams’ training shirts and bibs.
In August 2022, Itaú renewed its partnership with the CBF in a four-year agreement, extending its support to the Brazil national esports team (eSeleção) as well as the federation’s esports championship, the eBrasileirão.
Neoenergia
The Rio de Janeiro-based Brazilian electric services company has been a major supporter of women’s football in Brazil since March 20022, when it signed a three-year deal with the CBF.
As per the deal, Neoenergia serves as a title sponsor of the Brasileirão Feminino, while also sponsoring the Copa do Brasil Feminina as well as the Brazil women’s national football team. The deal also entails women’s football-oriented grassroots initiatives.
Mastercard
Mastercard first became an official sponsor of the Brazilian men’s national football team in 2012 in a deal that ran through 2020 but was later extended to run until 2024.
The sponsorship allows Mastercard signage and ad opportunities as well as brand promotion through the various media platforms of the CBF.
GOL
In March 2017, the CBF renewed its contract with Rio de Janeiro-headquartered GOL Linhas Aéreas airlines to keep it on board as the official airline partner of the Brazilian national football teams.
As per the deal, GOL serves as the official carrier of the Brazilian national teams while also serving as one of their sponsors. The airline also serves as a sponsor to the Campeonato Brasileiro Série A.
CIMED
Brazilian pharmaceuticals company CIMED renewed its sponsorship with the CBF in 2018, with the new deal running through 2023. It initially joined as a sponsor of the CBF in 2016.
The sponsorship deal sees CIMED’s branding made visible across CBF hoardings and interviews panels.
CIMED and the CBF announced a four-year extension of their partnership in March 2024. The new deal, set to run until the end of the 2026 men’s World Cup, covers both the men’s and women’s national football teams of Brazil, with CIMED having also pledged to deliver R$1 million (Brazilian Real) towards the CBF’s social initiatives.
Pague Menos
The Fortaleza-based Brazilian pharmacy chain was announced as an official sponsor of the men’s and women’s Brazil national football teams in December 2020 in a deal set to run until 2024.
Apart from branding rights across CBF assets, the deal also entails activation opportunities with the federation’s official mascot, Canarinho.
SEMP TCL
The CBF joined hands with consumer electronics company SEMP TCL in early 2019 on a three-year deal.
The deal sees SEMP TCL gain exclusive rights to the Brazil men’s national football team across the electronics sector, promoting them in various advertisement campaigns and also developing customised products.
As part of the deal, SEMP TCL’s logo is present during interviews in the backdrops and on the boards during the training sessions of the Brazil teams. The company also works with the CBF to create content for the smart televisions.
Technogym
Cesena-based Italian technological fitness products manufacturer and supplier Technogym joined hands with the CBF in 2018 as the official supplier of training equipment, digital solutions, and expertise to its national football teams.
As part of the deal, Technogym provides the CBF-affiliated national teams with innovative training products that help them train in the best way possible.
CoreLaser
Brazilian healthcare tech company CoreLaser was announced as as an official partner of the Brazil men’s national football team in March 2024.
The deal, apart from branding rights, entails CoreLaser supplying its recovery and rehabilitation products to the Seleção.
Kin Analytics
The Quito-based Ecuadorian sports tech company has been working as an official partner of the CBF for a few years.
As per the current agreement between the two parties, which was announced in November 2023, Kin Analytics offers its data analytics and AI tools to the Brazil men’s and women’s national football teams to not only help them monitor and optimise their on-pitch performance but also understand their fan experience metrics.
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