The all-time leading run scorer in women’s international cricket becomes the second ambassador for the brand.
Indian women’s ODI team captain Mithali Raj has been announced as a brand ambassador for wine brand Jacob’s Creek.
Raj’s appointment as an ambassador for the Australian brand comes ahead of the Women’s ODI World Cup, which is scheduled to be played in New Zealand in March this year.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard, spoke about the new partnership, commenting:
“We are to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Women’s World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for women’s cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacob’s Creek represents.”
The veteran batter herself added:
“Jacob’s Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacob’s Creek, a brand that has consistently supported sports through various partnerships. Jacob’s Creek is the official wine partner for the upcoming ICC Women’s World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the women’s World Cup.”
The Australian wine brand is the Official Wine Partner of the ICC. In October 2021, Jacob’s Creek had also signed former Australian cricketer Brett Lee as an ambassador.
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