This article contains information regarding the organisations enjoying a strong branding presence across the United States (USA) men’s and/or women’s national football teams’—commonly referred to as the USMNT and the USWNT, respectively—physical and digital assets as sponsors and partners of the United States Soccer Federation.
Name of the football association: United States Soccer Federation (USSF) (commonly referred to as US Soccer)
Also read: CONMEBOL Copa América 2024 Sponsors
Presenting Partner
Volkswagen
German automobile company Volkswagen was announced as the presenting automotive sponsor of the US national football teams in January 2019 on a three-year deal.
As per the agreement, all US national football teams, including the men’s and women’s, youth, para 7-a-side, beach, and futsal national teams, as well as the US Soccer Development Academy, wear training shirts with Volkswagen’s branding as part of the historic partnership.
In November 2022, Volkswagen and US Soccer announced the signing of a multi-year partnership renewal agreement set to run until the 2026 FIFA World Cup.
Official Apparel
Nike
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest athletic footwear and apparel manufacturer in the world.
In November 2021, Nike and US Soccer announced the signing of a historic ten-year contract extension agreement that would come into effect starting 2022.
As per reports, the deal is worth US$100 million per year, making it the longest and most lucrative deal signed by the apparel giant, as per the which Nike is to continue acting as the official kit and equipment supplier to US Soccer until 2032.
Official Insurance Partner
Allstate
The Allstate Corporation is an American insurer with headquarters in Northfield Township, Illinois.
Allstate and US Soccer first announced their association following the USWNT’s 2019 FIFA Women’s World Cup triumph. In November 2022, Allstate and US Soccer announced the signing of a multi-year extension deal for an undisclosed fee.
As part of this multi-year sponsorship agreement, Allstate acts as the official title partner of the US men’s and women’s national football teams in addition to serving as the presenting sponsor to the US Soccer Development Academy.
Official Telecommunications Services Partner
AT&T
Founded in 1878 as the American Telephone and Telegraph Company (AT&T), AT&T Inc is an American multinational telecom company headquartered in Dallas, Texas. It is the world’s third-largest telecom company by revenue and the third-largest provider of mobile telephone services in the US.
AT&T and US Soccer have been partners since 2013. In 2023, the duo agreed on a multi-year partnership renewal agreement till 2026.
As per the terms of the current deal, AT&T is to act as the official wireless carrier of US Soccer and its national teams.
Official Advisor
Deloitte
Deloitte, a London-based international consultancy and services firm, was announced as the official professional services provider for the US national football teams in April 2022.
Deloitte’s US Soccer sponsorship agreement covers both the senior and youth national football teams of the US (both men’s and women’s).
As part of the deal, Deloitte acts as the Official Professional Services Provider of US Soccer as well as the Foundational Sponsor of the SheBelieves Cup, which is an an invitational women’s football tournament organised by US Soccer.
Official Beer Partner
Budweiser (Michelob Ultra)
Introduced in 1876, Budweiser is an American-style pale lager brand of Belgian company AB InBev. It is the largest selling beer company in the US and known as one of the most popular brands worldwide.
The deal between Budweiser and US Soccer, first signed in 1987, is the longest strategic partnership in US football history.
In 2022, Budweiser and US Soccer jointly announced the signing of an extension deal set to run through 2026.
As per the current deal, Budweiser is to continue acting as the official beer sponsor of the US men’s and women’s national football teams as well as the US Adult Soccer Association National Amateur Cup Celebration and the Lamar Hunt US Open Cup. It also holds the right to host official “kick-off parties” on the nights before international matches while remaining the title sponsor of the Player of the Match awards during international fixtures.
Official Payment Services Partner
Visa
Visa is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic payments between banks worldwide and is the world’s largest payments processor by volume.
In 2019, Visa and US Soccer announced the signing of a five-year partnership deal that resulted in the former becoming the latter’s official payment services partner as well as the title sponsor of the SheBelieves Cup. The deal between the two parties is reportedly worth around US$20 million per year.
Official Soft Drink
Coca-Cola
Founded in 1892, Coca-Cola is an American multinational beverage company headquartered in Atlanta, Georgia. It is the world’s largest beverage company with over 500 brands sold in more than 200 countries.
In July 2023, Coca-Cola and US Soccer signed a ten-year extension agreement, making their partnership the second-largest sponsorship deal in US Soccer history after Nike.
As per the deal, Coca-Cola acts as the official soft drink of US Soccer and its national teams.
Official Hotel & Lodging Partner
Marriott Bonvoy
Marriott Bonvoy, one of the flagship hotels of Marriott International, an American multinational company that operates, franchises, and licences lodging brands that include hotel, residential, and timeshare properties.
In January 2024, US Soccer announced signing a four-year partnership deal with Marriott Bonvoy, roping it in as its Official Hotel & Lodging Partner.
The deal entails activations around events involving, or organised by, US Soccer, including matches involving the US men’s and women’s national teams, the SheBelieves Cup, the Lamar Hunt US Open Cup, and the SheBelieves Summit.
Official Life Insurance Partner
New York Life
New York Life is the third-largest life insurance company and the largest mutual life insurance company in the US.
In February 2024, US Soccer announced that New York Life had become its official life insurance partner on a multi-year deal and would thus act as the presenting partner of its US Youth Soccer division’s National Championship Series
Official Ticketing Partner
Ticketmaster
Ticketmaster, an American ticket sales and distribution company based out of Beverly Hills, California, was roped in by US Soccer as its Official Ticketing Partner in September 2023.
As part of the multi-year deal, Ticketmaster is to act as an official US Soccer partner at least until the end of the 2026 FIFA World Cup.
Official Hard Seltzer
Truly
October 2022 saw US Soccer announce a multi-year partnership agreement with Truly Hard Seltzer, making the latter the first official hard seltzer sponsor in US football history.
The partnership focuses on creating new experiences and elevating the matchday experience, while also promoting inclusivity for fans of all backgrounds and identities globally.
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