Nasher Miles, a new-age digital-first direct-to-consumer (D2C) luggage brand, has roped in Indian cricketer Rishabh Pant as a brand ambassador.
As brand ambassador, Pant will feature in multiple digital advertisements for Nasher Miles, with the brand aiming to reach out to wider audiences across the country by leveraging Pant’s popularity.
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Lokesh Daga, Founder & CEO of Nasher Miles, commented:
“In India, cricket cuts across all age groups, segments and geographies, and Rishabh is a well- known Indian wicketkeeper batsman. His unorthodox style of playing and ‘never give up’ attitude has helped him stand apart from others. Considering this, we have chosen Rishabh Pant as the face of our brand. We, Nasher Miles, wish to be the travel partner of consumers through their ups and downs. Through this fruitful collaboration with Rishabh, we hope to reach an extended audience from Tier 1, 2 and 3 cities and even beyond.“
Speaking about his new partnership, Rishabh Pant said:
“I am super excited to be the face of Nasher Miles, and I love what they are doing as a new-age brand helping modern consumers flaunt their colourful luggage bags with stunning airport looks. I completely resonate with the brand’s motto of making travel experiences more fun, efficient, and memorable through its wide range of affordable travel bags and accessories. I am happy to be a part of the brand’s journey and looking forward to contributing to its success in all ways possible.“
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