Football News Football Sponsorships

Major League Soccer (MLS) signs Campbell Snacks partnership

Staff Staff

Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer’s (MLS) new sponsor through the 2026 campaign.

As a result of the agreement, Campbell Snacks will be the official snack sponsor of MLS and will run commercials at stadiums, storefront displays and community outreach initiatives in some regions. The brand will also be featured at major MLS events, such as the MLS All-Star and the MLS Cup.

In addition, Campbell will launch charitable programmes in areas and communities all throughout the league in collaboration with MLS WORKS.

Also read: Major League Soccer (MLS) Sponsors 2023

Carter Ladd, Executive Vice President of Brand Alliances and Consumer Products at MLS, said:

Campbell Snacks is home to the favorite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community.” 

Mike Pierson, Chief Customer Officer, Campbell Snacks, commented:

We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the US. We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.

Major League Soccer signs partnership with Campbell Snacks
Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Pep Guardiola signs contract extension at Manchester City 

Pep Guardiola signs contract extension at Manchester City 

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to the season, there was reasonable doubt that the legendary manager, Pep Guardiola might leave Etihad...

Football: Top 10 Summer Signings Across Europe's Top 5 Leagues

Football: Top 10 Summer Signings Across Europe's Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however, it is also important to understand which ones are really worthy of the price tags...

Is Ruben Amorim the answer to Manchester United’s prayers

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting a massive global fanbase. However, the past decade has not seen the club dominate in...