This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024 edition.
Also read: Hrithik Roshan teams up with RuPay Prime Volleyball League for Season 3
Title Sponsor
RuPay
RuPay, the flagship product of the National Payments Corporation of India (NPCI), was announced as the title sponsor of the PVL in November 2021, the deal having kicked off with the inaugural season in 2022.
The current deal is set to expire after the end of the 2024 PVL season.
“Powered by” Sponsor
A23 Games
A23 Games, an Indian online gaming portal owned and operated by Head Digital Works Private Limited, signed a multi-year deal with the PVL in January 2022.
As per the deal, A23 Games serves as the associate title sponsor (“Powered by” sponsor) to the PVL.
Associate sponsors
Amul Kool
Amul Kool, a product of Indian dairy cooperative Amul, was announced as an Associate Sponsor of the Prime Volleyball League as part of a multi-year agreement in January 2022.
Nippon Paints
The Japanese paint and paint products manufacturing company was also roped in as an Associate Sponsor of the Prime Volleyball League ahead of its inaugural season in 2022.
Official Sponsors
EatFit
EatFit, the flagship brand of Curefoods, was initially roped in as a nutrition partner of the Prime Volleyball League for its first season in January 2022.
Ahead of its third season, the PVL confirmed EatFit as one of its two Official Sponsors.
Cosco
Cosco, an Indian sports equipment manufacturer based in New Delhi, signed a multi-year deal with the Prime Volleyball League in January 2022, becoming its official ball sponsor and supplier in the process.
Official Partners
ShareChat
Indian social networking service platform ShareChat signed a deal with the Prime Volleyball League in January 2022, coming on board as an official content partner.
Moj
Indian short video platform Moj, developed by Mohalla Tech Private Limited, also signed a content partnership agreement with the PVL in January 2022.
As per the deal, the PVL works closely with both ShareChat and Moj to create and share content in close association with its teams and players.
Yo-Yo TV
Yo-Yo TV, a popular Telugu-language news channel operating across Telangana and Andhra Pradesh, signed a broadcasting agreement with the PVL in January 2023, ahead of its second edition.
ACT Fibernet
ACT Fibernet, an Indian wired broadband service provider, was on-boarded as an Official Partner by the league ahead of its third season in 2024.
International Streaming Partner
Volleyball World
In October 2022, the PVL signed a multi-year deal with leading global volleyball streaming service Volleyball World, roping it as its International Streaming Partner.
As per the agreement, PVL matches are available on Volleyball World, accessible globally.
Official Broadcast Partner
Sony Sports Network
Sony Sports Network, a group of Indian pay television sports channels owned by Culver Max Entertainment, signed a broadcasting partnership deal with the PVL ahead of its inaugural season in February 2022.
As per the deal, Sony Sports Network broadcasts the PVL games live across its various channels throughout the Indian subcontinent.
Official NFT Partner
Treasureclub.io
Treasureclub.io by Bceth Labs is an NFT marketplace that came on board as the Official NFT Partner of the Prime Volleyball League in February 2023, having signed a two-year deal.
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