Indian cricket franchise Punjab Kings (PBKS) have partnered with Ludhiana-based cycle manufacturer Avon Cycles once again.
The two last teamed up during the 2020 season of the Indian Premier League (IPL).
The partnership hopes to promote an active and healthy lifestyle and not only “embrace the sport but embody the true values of sportsmanship in daily life.”
Satish Menon, CEO, KPH Dream Cricket, commented:
“We are delighted to have Avon as our partner. For us the pleasure is multifold, firstly to have a Punjab-based brand and second that they have chosen to ride along with us again.“
Onkar Singh Pahwa, CMD, Avon Cycles, said:
“Going on and beyond, here’s to sponsoring and coming together with the most coveted cricket team this season 2024. We are grateful to have a team that embodies the true spirit of sportsmanship, resilience, and excellence throughout the journey. As we carry on Avon’s legacy of being a frontrunner in bicycles, sports, and fitness, we are excited to reflect the values for the nation.“
Rishi Pahwa, Joint MD, Avon Cycles, said:
“We are delighted to hold a mark on the Punjab Kings for the upcoming 2024 season for the second time with optimism and enthusiasm. We are excited and thrilled to partner with this year’s most anticipated cricket team and look forward to rolling in with full speed and strength on the ground.“
Mandeep Pahwa, ED, Avon Cycles, added:
“As we share the brimming values, it’s a moment of joy that we take on board the ‘lions’. We are grateful to share the strength and aim together to excel on the field in the true spirit of the game. All the best to the team Punjab Kings, looking forward to an amazing tournament of the season with a strategic win.“
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