Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX.
CREX aims to reach out to wider audiences in India by bringing Dhawan on board.
Shikhar Dhawan spoke about his new partnership, commenting:
“CREX plays a vital role in more than 100 Million cricket fans’ lives and hence empowers cricket as a game. It allows the fans to stay tuned with live cricket scores, stats, and stories of every cricket match around the globe. Not just that, fans can also follow their favourite cricket players and teams to get all updates related to them. I am thrilled to associate with CREX, a brand that has taken the cricket experience to a whole new level and helps the fans stay close to the game.“
Purushotam Rawat, Founder and CEO, CREX, added:
“We are excited to have Shikhar on board as our brand ambassador. We’re inspired by how Shikhar has ruled the game as a left-arm opener in international cricket for India. His ability to lead the game in the most challenging situations and come out as a champion resonates with our brand’s core values. He’s also popular amongst the fans by the name of ‘Gabbar’ and ‘Mr ICC’ which is consistent with CREX being the no.1 cricket app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”
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