Major League Cricket (MLC) franchise MI New York have roped in Commvault, a provider of cyber resilience and data protection solutions for hybrid cloud organisations, as an Associate Partner for the upcoming 2024 MLC season.
As per the agreement, Commvault will have its logo featured on the MI New York jersey and also in the stadium and across TV and social media platforms. It will also collaborate with the team on various fan engagement activities.
Regarding the deal, the MI New York released the following statement:
“MI New York is excited to team up with Commvault. This partnership is a testament to the growing appeal of cricket in the U.S. and reflects our shared commitment to excellence and developing the cricket ecosystem in America. Together, we aim to bring the excitement of cricket to new audiences and demonstrate the importance of resilience both on and off the field. We look forward to a successful season and a partnership that brings fans closer to the action.“
Anna Griffin, Chief Market Officer at Commvault, added:
“Sponsoring the MI New York cricket team is Commvault’s opportunity to support one of the most dynamic and fast-growing sports in the world. It’s a no-brainer! This partnership not only allows us to engage with cricket fans but also reinforces our dedication to fostering community and resilience. We’re excited to share the Commvault spirit and support the MI New York team on their journey. We’re thrilled to connect with cricket fans and bring the Commvault spirit to the pitch.“
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