Rahul Dravid is a former Indian Cricket Captain and Coach. He retired from International Cricket in 2012. As a player Rahul Dravid was the epitome of calm temperament, patience and resilience and was one of the lynchpins of the Indian Test Batting in the 1999-2010 period. He not only has an incredible Test record but also performed well in the ODI’s and was part of the Indian team in 1999, 2003 and 2007 World Cups.
He was the Head Coach of the Indian Men’s Team from 2021-2024. Under his tutelage, Team India reached the Final of the 2023 ODI World Cup and recently won the 2024 T20 World Cup.
This article contains information regarding his Brand endorsements, Brand Campaigns and his mentorship activities.
Brand Endorsements
Practo
In 2021, Indian Healthcare company, Practo signed Rahul Dravid as a brand ambassador.
As part of the deal, Rahul Dravid featured in their ‘You are in safe hands’ Campaign endorsing their secondary care procedures under the Practo Care Surgeries (PCS).
Piramal Realty
Piramal Realty, the real estate division of the Piramal Group roped in Rahul Dravid as their brand ambassador in 2021. They featured Rahul Dravid in several campaigns for their housing projects in Mumbai and Thane.
These projects included Piramal Mahalaxmi at Jacob Circle, Piramal Vaikunth in Thane, Piramal Revanta in Mulund, Piramal Aranya in Byculla, and the developer’s commercial project Piramal Agastya in Kurla locality of Mumbai.
Launch My Career
EdTech Platform Launch My Career (LMC) signed cricketer Rahul Dravid as their brand ambassador in 2022.
The former Indian coach featured in LMC’s 360-degree campaigns, which were created to advance the edtech platform’s reach to the Pan-India level.
Farmley
Dry Fruits and Nuts brand, Farmley signed former captain and coach, Rahul Dravid as a brand ambassador in 2023.
Following this collaboration, the ‘Wall of India’ was the firm’s first brand ambassador.
Knest
Indian Aluminium formwork company, Knest signed Rahul Dravid as their brand ambassador in 2023.
BPCL
Bharat Petroleum Corporation Limited (BPCL) announced Rahul Dravid as their brand ambassador in 2023.
As part of the deal, Dravid was brought in to endorse their ‘Pure for Sure’ Initiative and MAK Lubricants. Dravid was seen featuring in many ad campaigns for Bharat Petroleum promoting MAK Lubricants.
ARS Steel
Indian company, ARS Steel signed Rahul Dravid as their brand ambassador in 2024.
In a series of ad films, Dravid will be seen promoting their newest product, ARS 550D CRS TMT bars.
Shriram Finance
Indian Finance Provider, Shriram Finance announced Rahul Dravid as their brand ambassador in September, 2024.
Shriram Finance roped in Dravid for increasing their brand entity as Dravid embodies values of trust and reliability that would be beneficial for a company involved in providing financial loans to small-mid enterprises (MSME’s) and personal loans as well.
Roombr
Bangalore-based EdTech Startup Roombr unveiled Rahul Dravid as their brand ambassador in September, 2024.
Roombr have signed up Rahul Dravid to promote their Digital Classroom Solutions, created in collaboration with Tech Giants Intel and Texas Instruments.
Salesforce
Global Customer Relationship Management (CRM) leader, Salesforce roped in Rahul Dravid as their first-ever brand ambassador in 2024.
The collaboration aims to create campaigns that resonate with mid-market business decision-makers across India by showcasing the success stories of Indian businesses that have leveraged Salesforce technology to achieve exceptional growth.
Brand Campaigns
Orchids
In 2021, Orchids International Schools based in India signed up Rahul Dravid to appear in their school’s brand campaign to raise awareness and brand value of their educational institutions.
Cadbury Bournvita
Rahul Dravid appeared in the ‘D for Dreams’ Ad Campaign conceived and created by Cadbury Bournvita in 2024. The campaign featured Dravid raising awareness and motivating young kids to play in the sunlight which is a normal source of Vitamin D which is normally deficient in a majority of young children.
Abbott
Global Healthcare Company, Abbott brought in former cricketer Rahul Dravid to raise awareness about age-related muscle loss in 2022.
In their campaign titled ‘Muscles Matters’ Dravid was seen endorsing their product ‘Ensure’ with HMB – a formulation to support Indians as they age. The campaign was rolled out to several digital media platforms and targeted community engagement.
Cred
Cred launched Rahul Dravid an innovative ad campaign for promoting their Credit Card Payment services in 2021. The Ad showed Dravid in a new angry-man avatar and went viral for its humorous content.
InCred
InCred Money, the retail wealth-tech arm of the Incred Group featured Rahul Dravid in their brand campaign titled ‘#InvestConfidentlyinFDs’
The campaign was created to enhance its brand image and reinforce its commitment to providing exceptional financial solutions to customers, by targeting both digital and BTL platforms.
Previous Brand Endorsements
Rahul Dravid has endorsed several big brands in his heyday as a professional cricketer and beyond as well. Being one of the most consistent batters for India in Tests and ODI’s, many brands associated with him.
His previous brand endorsements included a multitude of brands like Reebok, Hutch, Sansui, Kissan, Gillette, Max New York Life, Anchor,Karnataka Tourism, Bank of Baroda, Skyline Construction, Google, Castrol, Phillips, Asian Paints, Citizen, Samsung, Pepsi and Brittania.
Rahul Dravid Athlete Mentorship Programme
For promotion and growth of Indian sports, Go Sports Foundation and Rahul Dravid collaborated to initiate the Rahul Dravid Athlete Mentorship Programme for upcoming Indian athletes and provides them mentorship and assistance to represent India in the big multi-discipline events like the Olympics.
Leave a Reply