Bengaluru-based nutrition brand Supply6 has roped in former South African cricketer AB de Villiers as an investor and brand ambassador in a multi-faceted role.
As per the agreement, the former Proteas captain will work with the brand on marketing and promotional strategies, leveraging his image to help it reach out to wider audiences.
Speaking about the Supply6 deal, De Villiers commented:
“I am excited to join forces with Supply6. As an athlete, I recognize the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.“
Vaibhav Bhandari, Co-Founder and CEO of Supply6, said:
“In a crowded nutrition market, we noticed many customers deficient in Vitamin D, B12, and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement. Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.“
Rahul Jacob, Co-Founder of Supply6, added:
“Understanding that everyone’s nutritional needs are unique, Supply6 provides a thoughtfully curated range of products, balancing variety and specificity. Our supplements are designed to cater to various needs, from comprehensive formulas that address nutrient gaps to targeted solutions for specific goals such as healthy food, energy boosters, and specific deficiencies.“
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