Here are the sponsors for Italian top-flight team AC Milan.
MAIN SPONSORS
Puma – German sportswear giant Puma was announced as the new kit supplier to the Rossoneri in February 2018 in a deal that commenced from the 2018-19 season. Puma replaced rival German brand Adidas, with whom AC Milan decided to part ways after a fruitful 20-year partnership. The deal is worth between €10-15 million per year.
Emirates – UAE’s flag carrier airline Emirates became a partner of the club 2007, before replacing Austrian betting firm Bwin as the principal sponsor from the start of the 2010-11 season.
In July last year, the two parties renewed their deal to run until the end of the 2022-23 season. The renewed deal is worth €10m per year, €4m less than their previous agreement, that allows the club to focus on different sponsorships for their women’s and training kits.
PREMIUM PARTNERS
Following are the organisations that enjoy a branding presence across AC Milan’s digital and physical assets as a Premium Partner – the second tier of the club’s sponsorship portfolio.
Banco BPM – The Verona-headquartered Italian bank is a Premium Partner and the Official Bank of the club since the 2013-14 season. The two parties last renewed their deal in a three-year agreement in September last year, a month after BPM became the first independent sponsor of the club’s senior women’s team.
EA Sports – EA Sports announced a multi-year partnership with AC Milan in August last year. The deal sees EA hold exclusive rights to feature AC Milan’s licensing, that includes real-life likeness of players, kits and stadium, in its annual FIFA release.
Skrill – The London-based digital wallet provider signed a four-year deal in May last year to become a Premium Partner and the Official Global Payments Partner of the club.
MAJOR PARTNERS
Following are the organisations that enjoy a branding presence across AC Milan’s digital and physical assets as a Major Partner – the third tier of the club’s sponsorship portfolio.
StarCasinò – Owned by the Malta-based StarCasino Media & Entertainment, the Italian innovative sports entertainment platform is a Major Partner of the club since September 2017. The deal sees StarCasinò create exclusive content based around the club.
The two parties renewed their partnership in October last year to run another three years.
Bioscalin – The Milanese haircare brand is a Major Partner and the Official Hair Care Partner of the club since December 2018. The two last renewed their partnership in September last year to also cover the 2020-21 season.
DAZN – The OTT sports streaming platform has been a Major Partner of the club since November 2019. The deal sees DAZN post exclusive content based around the club, including footage from the club’s in-house channel, Milan TV.
Snaipay – Snaipay is an Italian platform for resale of value-added services. The company is headquartered in Milan.
Frecciarossa – The Trenitalia-owned Italian high-speed train serves as a Major Partner and the Official Train of the club since the 2012-13 season.
PARTNERS
Following are the organisations that enjoy a branding presence across AC Milan’s digital and physical assets as a Partner – the third tier of the club’s sponsorship portfolio.
A2A – The Brescia-headquartered generator, distributor, and marketer of renewable energy serves as the Official Energy Partner of the club since October 2019.
ALPS Italia – Local bottled water brand ALPS Italia serves as the Official Water to AC Milan. The deal grants ALPS image rights to feature the Rossoneri players in its promotional content.
The two parties last renewed their partnership in May 2019.
AVIS – The New Jersey-based car rental firm serves as the Official Car Rental Partner to the club since March 2019. AVIS also supplies vehicles to the club for transport of personnel and equipment.
Fratelli Beretta – The Trezzo sull’Adda-headquartered meat processing company serves as an Official Partner of the club since February 2019.
Harmont & Blaine – The Naples-based upper-casual clothing brand serves as the Official Style Partner to the club since September last year. The deal sees Harmont & Blaine hold image rights for the Rossoneri players and staff to feature in its promotional content.
La Molisana – The Campobasso-based Italian food company serves as an Official Partner to the club since January 2019. The two last renewed their partnership in October last year to cover the 2020-21 season.
Radio 105 – Radio 105 is a private radio station that broadcasts in Italy and Monaco. The station is owned by Milan-headquartered Italian mass media company Mediaset.
Risparmio Casa – The Roma-based home and personal care products retail chain serves as an Official Partner to the club since October last year.
ROinvesting – The Cypriot Trading Financial Assets broker serves as the Official CFD Partner to the club since April last year.
Segafredo Zanetti – The Italian food and beverages company serves as the Official Coffee brand to the club since December last year. Segafredo Zanetti is headquartered in Pianoro, Emilia Romagna.
Socios – AC Milan signed a multi-year deal with cryptocurrency-based fan engagement platform Socios in January earlier this year.
Via Socios, AC Milan offer their fans a chance to obtain Fan Tokens ($ACM) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
SUPPLIERS
Following are the organisations that enjoy a branding presence across AC Milan’s digital and physical assets as an official Supplier.
Axitea – The Milan-based security and investigations company serves as the Official Security Partner to the club under a three-year contract since October 2019. Axitea offers security services for all locations pertaining to AC Milan.
Etro – The Milan-based luxury fashion house serves as the Official Travel Accessories Supplier to the club for the 2020-21 season.
Frigerio Viaggi – The Giussano-based travel agency is a long-time transportation partner of the club, offering travel support (transport, accommodation) for their matchday and business trips.
Iterpro – Iterpro is a football team management platform that offers data centralisation and business intelligence solutions to optimise workflow across all facets of a football club. Headquartered in London, Iterpro has been a partner of the club since 2017.
The two parties last renewed their partnership in a three-year agreement in December 2019.
Limonta Sport – The Costa Masnaga-based hybrid turf specialist has been a partner of the Rossoneri since 2004. Limonta produces the football turfs for AC Milan’s several footballing venues.
Technogym – Cesena-based technological fitness products manufacturer and supplier Technogym has been an Official Supplier to AC Milan since 1986. The deal sees Technogym supply its range of latest products to the Rossoneri’s training centre.
Giorgio Tesi Group – The Pistoia-based wholesale plant nursery firm has been an Official Supplier to the club for nearly a decade. The two last renewed their deal in January last year.
REGIONAL PARTNERS
Following are the organisations that enjoy a branding presence across AC Milan’s digital and physical assets as a Regional Partner.
FONBET – The Russian sports betting firm became the Official Sports Betting Partner of the club in Russia and the CIS region earlier this year in January.
Jeeny – Jeeny is a Riyadh-based multi-faceted mobile application that became the Official On Demand Transportation Partner for the club’s men’s and women’s first teams in Saudi Arabia, Jordan and the UAE earlier this year in January.
HTH
Written By
Anshuman Joshi