Adelaide Strikers Sponsors 2021-22

Adelaide Strikers Sponsors 2021-22

December 3, 2021

Following are the companies and organisations that serve as sponsors and brand partners to Big Bash League franchise, the Adelaide Strikers, and enjoy a strong branding presence across their physical and digital assets.


People’s Choice

People’s Choice is an Australian credit union that is headquartered in Adelaide and offers insurance and other financial services. Back in 2011, it was one of the first companies to partner with a BBL team, with the Strikers being one of the first BBL teams to sign a sponsorship deal.

People’s Choice has remained on the Strikers’ partnership roster since then, covering their men’s and women’s teams. Apart from branding rights, the partnership also entails joint community initiatives and exclusive experience opportunities.


West End

Brewed by Sydney-based alcohol producer Lion, West End is a lager brand, and its association with South Australian cricket goes far beyond the Adelaide Strikers.

West End has been a supporter of the South Australian Cricket Association for over 70 years — a partnership that was recently extended in July 2021 as part of a four-year agreement. Naturally, West End has been an official sponsor of the Strikers since the inaugural season of the BBL.

In South Australian cricket, apart from sponsoring the Adelaide Strikers, West End also serves as the title sponsor to the South Australia cricket team, who are thusly known as the West End Redbacks. It also serves as the naming rights sponsor to the SACA-organised Premier Cricket competition, which is called the West End Premier Cricket competition.

Nova 919

Operating at a frequency of 91.9 MHz, Nova 919 is a commercial radio station operating in Adelaide and is owned by the Sydney-based Australian entertainment company, NOVA Entertainment.

Nova 919 serves as an official sponsor to many sporting teams in Adelaide, of which the Strikers are one. Apart from branding rights, the partnership also entails Nova 919 offering unique experiences opportunities to the Strikers’ fans.


FIVEaa is a 24-hour, sole talkback radio station in Adelaide that operates at 1395 kHz AM and is also owned by NOVA Entertainment. Apart from branding rights, FIVEaa also has its own dedicated lounge at Adelaide Oval, home to the Adelaide Strikers, which is regularly frequented by the team and their guests, providing opportunities for producing social media content.

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

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