Melbourne Stars announce partnership with Old El Paso

Big Bash League (BBL) franchise Melbourne Stars have announced a multi-year partnership with American food producer General Mills brand Old El Paso, bringing it on board as a Platinum Partner and Official World Food Partner.

Old El Paso will support the Stars’ men’s and women’s teams and will have its branding featured on their playing kits and team apparel. Collaboration on community activations is also part of the agreement. 

James Rosengarten, General Manager of the Melbourne Stars, commented:

“We’re really excited to be welcoming Old El Paso to the Melbourne Stars family.

“Old El Paso is a brand that knows how to bring colour, flavour and fun to family occasions, and ‘The Crunch is Calling’ is a natural fit with the noise, energy and excitement of Stars match days.

“We’re looking forward to working together to deliver great experiences for our fans across the MCG, Junction Oval, community events and our digital channels.”

Surini Perera, Marketing Director, General Mills ANZ, said:

“At Old El Paso, we’re all about bringing people together through food, fun and shared experiences.

“The Crunch is Calling’ celebrates those irresistible moments that bring people together – from a huge six or a game-changing wicket to the crunch of a taco shared with family and friends over a Mexican inspired meal.

“Cricket has such a special place in Australian summers, and we’re excited to partner with the Melbourne Stars to create more memorable moments for fans and families across the BBL and WBBL seasons.”