Adidas announces partnership with Palak Kohli

The Para-badminton star joins Adidas’ elite athlete roster.

Adidas has a long history of supporting some of the sporting world’s most incredible athletes. This season, it has focused its brand attitude — Impossible is Nothing — with a commitment to create new possibilities for women in sport through game-changing products, programmes and athlete partnerships. It is as part of this commitment, that Adidas welcomes Palak Kohli into the three-stripe family.
Kohli is an exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there. Her accolades include three gold medals at the 2019 National Para-Badminton Championships: Girls singles (U-19), Women’s singles, Women’s doubles, gold medal at the Asian Youth Para Games 2021 (SL3- SU5 doubles), and bronze medal (SU5 singles & SL3-SU5 mixed doubles) among many more.
Palak joins forces with Adidas’ strong women athlete roster, which includes Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.

Speaking about the collaboration, Sunil Gupta, Senior Director, Adidas said:
“Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family.
“She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”

On this new association with adidas, Palak Kohli commented:
“I am excited to be a part of an iconic brand like Adidas. I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself.
“I want to go out there and win medals and championships for my country. I am confident that my association with adidas will help me achieve my goals and inspire many others to see that ‘Impossible is nothing’.”