Other Sports

Adidas to back Indian contingent at Commonwealth Games 2022

Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8, 2022, in Birmingham, UK.

The partnership was announced with the launch of Adidas’ Supernova performance footwear, along with customised duffle bags and backpacks for the athletes. 

Sunil Gupta, Senior Director – Brand Adidas, commented:

We are incredibly proud of this partnership with the Indian Olympic Association for the CWG. Our endeavour is to support our athletes with the best performance gear to enhance their sporting experience and setting them up for success.

The Indian contingent heading for Birmingham contains numerous Adidas athletes, including Mirabai Chanu, Hima Das, Nikhat Zareen, Manika Batra, Jeremy Lalrinnunga, Manpreet Singh and Lovlina Borgohain. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Ange Postecoglou’s biggest chapter starts with expectation of no failure

Well, let me just get this out of the way. Ange Postecoglou being appointed as…

8 hours ago

FC Barcelona teams up with Google for new partnership

Spanish football club FC Barcelona have announced a new partnership with Google which will see…

8 hours ago

Bayern Munich signs long-term deal with Google

Bundesliga giants Bayern Munich have announced a new long-term partnership with Google which will see…

15 hours ago

World Tennis signs new deal with apparel brand Fourteen

World Tennis (previously known as the International Tennis Federation - ITF), which is the international…

15 hours ago

Wolverhampton Wanderers announces new partnership with Hi*Ball

English football club Wolverhampton Wanderers have announced a new partnership with beverage brand Hi*Ball who…

15 hours ago

Burnley FC brings on NordVPN as new partner

English football club Burnley FC has announced a new partnership with cybersecurity company NordVPN who…

15 hours ago