AFC Bournemouth expands Vitality partnership

Premier League club AFC Bournemouth have announced a new multi-year partnership expansion with health insurance company, Vitality. The partnership expansion sees Vitality take on the role of the club’s Front-of-Shirt sponsor, starting from the 2026/27 season. Vitality also will continue on in their role of the Official Wellness Partner of the Bournemouth men’s and women’s teams and currently also hold the naming rights for Bournemouth’s home stadium, the Vitality Stadium.

Rob Mitchell, Commercial Director, AFC Bournemouth, commented,

“We are incredibly proud to strengthen our partnership with Vitality. Over the past decade, Vitality has become synonymous with AFC Bournemouth and our commitment to promoting health, wellbeing and positive community impact. The new agreement not only reinforces our relationship but also represents a shared vision for the club’s next chapter.”

Jim Frevola, President of Business Operations, AFC Bournemouth, said,

“I’m thrilled to welcome Vitality as the club’s front-of-shirt sponsor and further our relationship, which is already built around our shared principles of energy, resilience and community. I’d also like to thank both Rob and of course Vitality for its continued support, which has already been magnificent over the years.” 

Neville Koopowitz, CEO, Vitality, added,

“We are pleased to announce this significant extension of our partnership with AFC Bournemouth, taking our brand and ambition to support more people to live healthier lives to the Premier League’s global audience. Having been partners for over 10 years, our relationship with AFC Bournemouth has grown stronger and more impactful year-on-year. Today’s announcement is a natural next step and a further example of our aligned commitment to inspire more  people to move more, making a positive difference to the health of many lives across the world.”