Alfa Romeo enter the metaverse with Everdome

Aditya Chaudhuri Aditya Chaudhuri

Formula One team Alfa Romeo have signed a partnership with Everdome, the world’s first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of fan engagement and their fanbase.
Additionally, Alfa Romeo will be gaining the most powerful metaverse experience through Everdome, which will allow the Swiss team’s fans a platform to connect and interact with the team and brand.

Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN, commented on the partnership:
“We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience. Everdome will allow us to leverage the team’s intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence.”

Rob Gryn, CEO of Metahero & Everdome, added:
“Joining the Alfa Romeo F1 Team ORLEN as their Official Partner is an honour, and an event that we feel will benefit both brands and teams going forward. The synergy between sports and future technology has never been more apparent – whereas engaging with a brand’s community and fanbase are priority #1. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team ORLEN and Everdome to deliver for both communities.”

Alfa Romeo enter the metaverse with Everdome
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Formula 1 News

Aston Martin teams up with ELEMIS

Aston Martin teams up with ELEMIS

Multi-year deal announced British Formula One team Aston Martin have announced a new multi-year partnership with British brand ELEMIS, who will join as the team's first-ever Official Skincare Partner. The...

Alpine OAKBERRY

Alpine partners with OAKBERRY

New deal ahead of F1 2025 season Formula One team Alpine has announced a new partnership with Brazilian quick-service superfood brand OAKBERRY. The deal will see both work together to...

Formula One joins hands with Allwyn

Formula One joins hands with Allwyn

Formula One has announced a multi-year deal with global lottery operator Allwyn, which comes on board as an Official Partner.