Alfa Romeo team up with SenseTime

Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of AI which can be used in the sport.

As part of the agreement, SenseTime branding will also be present on the sidepods of the Alfa Romeo race cars.

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Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, said:

“Artificial Intelligence is the new frontier of innovation and it is something that will influence every field of application – motorsport included. Our partnership with SenseTime will allow the team to work with a global leader in this growing sector, making sure we explore every opportunity to gain an advantage in our competition and continuing to push the boundaries of technologies together.“

Xu Li, Co-founder, Executive Chairman of the Board and CEO of SenseTime, added:

“SenseTime is leading the way in leveraging AI technology to empower a wide range of industries. Our partnership with Alfa Romeo F1 Team ORLEN will unleash the potential of AI to transform the motorsports industry by taking its performance to new heights. We look forward to combining our latest SenseAuto technology with F1’s brand to revolutionise motorsport experience.“

George Huang, CEO of International Business Group, SenseTime, stated:

“Utilising AI technology to enrich people’s lives is a step forward toward our vision of ‘AI for a better tomorrow’. Our partnership with Alfa Romeo F1 Team ORLEN is a great addition to our portfolio of AI solutions for our clients in EMEA, including the Kingdom of Saudi Arabia and the United Arab Emirates.“