Formula 1 News

Alpine announce new Canel’s deal

Mexican confectionery Canel’s has announced a new multi-year partnership with French Formula One team Alpine. The partnership will see Canel’s continue on as the Official Confectionary Partner of the team.

The partnership between Canel’s and Alpine first began in 2015. The new multi-year deal will see the Canel’s logo feature on the front floor of the Alpine race car. 

Also read: Formula One 2023 Team Sponsors: Aston Martin

Otmar Szafnauer, Team Principal, BWT Alpine F1 Team, commented:

It’s rewarding when a long-standing partner like Canel’s confirms their loyalty with renewed energy and we look forward to continuing our association with a brand that brings flavour and joy to our team.

A Canel’s spokesperson said:

Our family business has a long history of involvement in sports and we understood the potential of a Formula 1 partnership as soon as Grand Prix racing returned to Mexico City in 2015.

Our association with BWT Alpine F1 Team began the following year and has continued to bring to our company significant brand equity. We are now delighted to confirm our commitment with a multi-year plan and to continue this journey of shared values and passion.

AddThis Website Tools
Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

IPL 2025 | Match 18: PBKS vs RR | Preview and Predictions

Here are our preview and predictions for Match 18 of IPL 2025, as the Punjab…

18 hours ago

Atlético de Madrid and Mahou San Miguel extend partnership

Long-term extension announced Spanish football club Atlético de Madrid have signed a new partnership extension…

20 hours ago

Ferrari partners with Espacio

Espacio joins as Official Partner Italian Formula One team Ferrari have signed a new multi-year…

20 hours ago

IPL 2025 | Match 17: CSK vs DC | Preview and Predictions

Here are our preview and predictions for Match 17 of IPL 2025, as the Chennai…

22 hours ago

Manchester City signs regional partnership with Wake-Up 24/7

Southeast Asia focused partnership announced Premier League club Manchester City have signed a new partnership…

2 days ago

IPL 2025 | Match 16: LSG vs MI | Preview and Predictions

Here are our preview and predictions for Match 16 of IPL 2025, as the Lucknow…

2 days ago