The BWT Alpine F1 Team have announced a partnership with Latin American e-commerce platform Mercado Libre, which comes on board as an Official Team Partner.
As per the agreement, Mercado Libre will support the team’s drivers, including their Test and Reserve Driver Franco Colapinto. Additionally, Mercado Libre’s logo will be featured on the Alpine race car, the A525.
Oliver Oakes, Team Principal, BWT Alpine Formula One Team, said:
“We are excited to welcome Mercado Libre to the Alpine Formula One family. Their commitment to speed and high performance aligns perfectly with the team’s values and those in Formula One. This partnership also strengthens our connection with our passionate Latin American fan base, and we look forward to achieving great things together on and off the track.“
Sean Summers, EVP & CMO, Mercado Libre, said:
“Formula One represents speed, innovation, and the ambition to go further, which are values that we share at Mercado Libre. Expanding our presence in the category with BWT Alpine Formula One Team reaffirms our commitment to a rapidly growing global platform, particularly in Latin America, where enthusiasm for the sport continues to soar. We’re proud to have our signature handshake logo on the team’s car and even more excited to see the talented Franco Colapinto part of the team.“
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