BWT Alpine F1 Team renew Qatar Airways partnership

BWT Alpine Formula One Team have announced a renewal of their partnership with Qatar Airways, which will thus remain their Commercial Airline Partner.

The new deal also makes Carmen Jorda, Head of Alpine F1 Academy, a Qatar Airways Ambassador. 

Qatar Airways will continue working with the French outfit on co-branded activations, fan experiences, and other branding opportunities, including access for its cabin crew, pilots, and guests to race weekends.

Jorda, meanwhile, will work with the airline on fan engagement activities and community outreach programmes, which will be focused on Qatar Airways’ commitment towards empowerment and excellence. 

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, said:

“We are proud to announce the renewal of our multi-year partnership with Qatar Airways on the eve of the Qatar Grand Prix. Working with such a distinguished global carrier, whose dedication to excellence and diversity aligns closely with our own values, is a real honour. The inclusion of our F1 Academy entry and welcoming Carmen onboard reflects our shared dedication to empowerment.”

Carmen Jorda, Head of Alpine F1 Academy, commented:

“I’m honoured to lead the female driver mentorship initiatives within the F1 Academy together with Alpine. I look forward to working with Qatar Airways and taking part in events close to the fans, as well as community outreach programmes that highlight the airline’s commitment to empowerment and excellence. This is a special moment for me as I return to Enstone, where my journey in Formula One first began.”

Luke Drake, SVP Sponsorship, Events & Exhibitions, Qatar Airways, added:

“We are proud to continue our partnership with the BWT Alpine Formula One Team and support Carmen Jorda’s appointment, which represents the very best of both aviation and motorsport – where skill and innovation unite to push boundaries. This collaboration reflects our shared commitment to empowering women and inspiring future generations to pursue excellence in every field.”